Highlighting the Volvo XC40 as the ultimate car for people outside the car.

Today, cars are safer than ever before. But for people outside the car, they are getting deadlier. We wanted to show that the Volvo XC40 is more than a car designed for city life, but designed for everyone on the road. Not just because of its size, design and smart storage, but because of Pedestrian and Cyclist Detection. No matter who you are, the streets belong to you.

Agency: Forsman & Bodenfors