Showing how sometimes, we all need someone looking after us.

We all know that parenting is a 24-hour job, but even the best parent isn’t always the best driver. And that’s exactly what we wanted to highlight in this campaign for Volvo XC60 — the ultimate family car. Because sometimes, we all need someone looking after us.

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Vimeo Best of the Year / D&AD Graphite x 2 / Cannes Lions Bronze x 2

Agency: Forsman & Bodenfors


A cutdown for TVC and online.

For social, we combined of the online phenomenon “parent saves” with our own footage.

And to to visually break category language, we combined high craft car photography with chaotic family life.