Proving that in every IT department,there is a hero waiting to be unleashed.

Our world can't survive without IT pros. So, why aren't they celebrated as the heroes they truly are? This question led to our idea for TOPdesk, a software company that helps IT maintain order in the world. By transforming three real-life IT workers into 3D-printed action figures, alongside the monsters they battle, we gave unsung keyboard warriors their moment to shine. Because in every IT department, there is a hero waiting to be unleashed.

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Muse by Clio / DesignRush / TheStable

Agency: TBWA\Neboko

A case study showing how these creatures were made.

We started by building a tiny set capturing their gigantic battles.

We then created custom action figure packages, allowing heroes to unbox their true selves.