Launching four new trucks by stacking them on top of each other.

In the trucking industry, releasing one truck is a huge project. But releasing four at the same time is almost unheard of. To demonstrate the power and strength of Volvo’s four new vehicles, we decided to go big. Really big. So, we created a colossal 15-metre, 58-tonne truck tower, stacking the trucks on top of each other. On top of it all, we put Roger Alm, President of Volvo Trucks. It was all made possible thanks to the new bogie that can carry up to 38 tonnes.

///

Youtube Awards Gold / Clio Silver & Bronze / Daily Mail / Business Insider / Adweek / Clio / Creative Review

Agency: Forsman & Bodenfors