Explaining why Polestar exists by showing what makes us feel alive.

Polestar wanted us to create their biggest global campaign yet that would explain their purpose and role in society. No biggie.

Anyhow, we centered it around their core philosophy: designing a maximal experience with minimal impact. To bring it to life, we partnered with astronaut Karen Nyberg who has experienced the ”Overview Effect”, a cognitive shift in awareness after seeing Earth from space. All in all, it’s about making sure life can continue to exist, without forgetting what makes us feel alive. 

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Communication Arts / FastCo / Newsbreak / Adweek / Clio

Agency: Forsman & Bodenfors