Sharing more than 40 years of research to make cars safer for everyone.
Half of the world is more likely to be injured in a car crash. Why? Most cars are based on the average man. But since Volvo has been collecting data since the 1970s, their cars protect everyone equally. To celebrate the 60th anniversary of the safety belt, we decided to make cars safer for everyone – once again.
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Cannes Lions Grand Prix, Gold, Silver / One Show Best in Discipline, Gold & / D&AD x 6 / Forbes / FastCo Innovation by Design
Agency: Forsman & Bodenfors
A case study showing how the campaign came together.
A launch film and choreography based on the most common car crashes for women.
On the website, everyone can still download the research and learn about the project.
We also created a print ad that literally shows how likely you are to survive a car crash.
Overall, the campaign created a global conversation about equal road safety and even other carmakers embraced it. Most importantly, over 25,000 people have downloaded the data, giving hope that EVA can continue to make all roads safer.
Today, it’s listed as one of Volvos most important inventions, in company with the three-point safety belt and the rear-facing child seat.
