Showing that Schiphol airport isn’t just a place for travel, but a place for transformation.

People say a lot can happen in a lifetime. But when you travel, a lot can happen in a couple days – even hours. In 2024, we created over 50 unique OOH executions at Schiphol airport, celebrating exactly that.

Whether it was business, romance, bringing home a baby, or recovering from a Vegas trip, our goal was to help ING bank stand out in a sea of crowded airport ads.

Agency: TBWA\Neboko